PETER CARLI'S
MUSIC CAREER RESUME
Revised November 17th, 2014

MISSION STATEMENT: MY APPROACH IS RESULTS BASED AND FOR A REASON: YOU ARE WORKING TO BECOME SUCCESSFUL. MY DUTY IS TO HELP YOU FIND THE RIGHT OPPORTUNITIES AND UNLOCK YOUR POTENTIAL. NO HYPOTHETICAL "BUSINESS MODELS" AND NO BS. ONLY RESULTS.


QUALIFICATIONS AND EXPERIENCE
MUSIC BUSINESS SERVICES
  • Extensive experience in entertainment management, venue management, concert production, entertainment booking, event promotion and advertising. Abilities include:

    • In depth knowledge of the nightclub, concert and theater businesses.
    • In depth knowledge of the radio broadcast, TV and advertising businesses.
    • Market Research and Brand Development.
    • Event Planning and Publicity.
    • Negotiating Contracts, Spec & Hospitality Riders and Event/Usage Permits.
    • Experienced with stage/concert management, HR duties and overseeing production crew and event personel.
    • Working knowledge of the hotel, restaurant, and hospitality industries and how they intersect with the music business.

      • Key Work Experience:
        • Freelance Music Consultant, 2000-Present
        • XM Satellite Radio, 2005-2008
        • Freelance Radio Production and Recording Services,
          1993-1998/2000-2008
        • Fenix Nightclub, York PA 1990-1998
      • Additional Work Experience:
        • The Velvet Rope (nightclub), York PA 2000-2005
        • Big City Nightclub, York PA 1985-1990

  • Additional skills and knowledge base.
    • Experienced with strategic planning, business forecasts and projections, and needs analysis. Direct knowledge of standard accounting practices, insurance/bonds, tax issues and financial planning. Understand how royalty, fee and commission based payment systems work. "Can read a 'P&L' and make sense of it."

      • Education: "Accounting for Small Businesses" (non-credit course)
        Penn State, York Campus - 1987

    • Direct knowledge of how music copyrights work including standard licensing practices.
    • Direct knowledge of the music publishing business, how record labels work, and the music production process.
    • In depth understanding of A&R and the artist development process.
    • Understand music distribution and retail, including both online and brick & mortar.

      • Education: "Music Marketing" (non-credit course)
        Harrisburg Area Community College - 1995
      • Read many books about the music biz including "The Art of Music Production" by Richard James Burgess and "Zen and The Art of Producing" by Mixerman.
  • Direct knowledge of the following business sectors along with understanding how they interact with both the music business and each other.

    • Musical instrument and pro-audio retail.
    • Consumer electronics retail including home audio/video as well as mobile and computer connected devices.
    • Telcom/ISP services and the "tech sector".
    • Publicity/public relations, ad agency, newspaper, TV news and related media.
    • Professional sports teams and other non-music/TV/theater entertainment.
    • The energy and transportation sectors.
    • OEM product manufacturers & B2B service/product providers that supply the above business sectors

QUALIFICATIONS AND EXPERIENCE - CREATIVE SERVICES
  • Experienced in syndicated radio production and distribution. Abilities include program creation from initial concept thru delivery to affiliate stations, writing music playlists, audience/market research, and script/copy writing. Direct knowledge of radio formats and ratings systems along with radio/TV underwriting and sponsorship practices.

    • Original radio programming includes:
      • "Studio 83 on Chrome", XM Satellite Radio, 2005-2008 - featured on-air DJ
      • "Mix Attack Radio Network" 2000-2008 (syndicated on seven stations)
      • "Club 2000", WMSS-FM 91.1, 1993-1998
      • Other credits include various freelance work aired on:
        • 98.5 WYCR, Radio Hanover
        • WQXA "Q106" York PA
        • "Wink 104" Harrisburg PA
        • "FM-97" WLAN Lancaster PA
        • Susquehanna Broadcasting (stations nationwide) and others.

  • Skilled with musical arrangements, composing music and lyrics, jingles and related crafts. Have formal musical training in voice, keyboard, guitar and drums. Musical and theater experience as a performer. Studied music composition and arrangement at the college level.

    • Education:
      • Music composition classes, York College of PA - 1986-1987
      • Radio production classes, York College of PA - 1986-1987
      • Certificate in Theater Arts, William Penn Performing Arts Institute - 1985
      • Received private musical instruction in the following; keyboard, guitar, drums and vocals. Also studied acting, improv, theater and dance.

  • Deep knowledge of the dance music remix market.

    • Commercially released remix projects include:
      • "Used Kids" by Earwig, trance/techno-styled remix - 2008
      • "Who Farted?" by Uncle Tone? - electrofunk-styled remix - 2002.


  • 26 years experience as a working DJ, both nightclub and mobile 1983-2009. Residencies included:
    • Big City Nighclub, York PA 1985-1990
    • Studio One, Harrisburg PA 1986-1987
    • The Next Step, York PA 1987-1990
    • Fenix Nightclub, York PA 1990-1998
    • Club Allegro, Baltimore MD 1993-1995
    • The Velvet Rope, York PA 2000-2005


QUALIFICATIONS AND EXPERIENCE - TECHNICAL SERVICES
  • Skilled with audio mixing and editing, both DAW and tape. Direct knowledge of audio mastering for music and broadcast.

    • Knowledge base includes:
      • Pro-Tools, Digital Performer and RADAR-24 DAW systems
      • Otari MTR series analog tape machines.
      • Mixing consoles by SSL and others.
      • MIDI systems including keyboards, drum machines and similar instruments.

    • Education:
      • Certificate in Audio Production, Sheffield Institute - 2001

  • Experienced in music recording on location. Abilities include session, staff and technical management. Coordinated with video teams and have basic knowledge of video production practices.

    • Credits include recording gospel musician Squire Parsons for the movie Resurrection, directed by Deborah Sprouse and Don McGonigle. 2012

  • Additional skills and knowledge base.
    • Experienced with audio, video and lighting system rigging and integration. Includes three-phase power systems and scaffolding/truss rigging.
    • Experience mixing concert sound.
    • In depth knowledge of electronics - analog, digital and RF.
    • Skilled at electronic repair.
      • Education: Associate Degree in Electronics Technology
        York Technical Institute - 1991
    • Understand basic website design and basic knowledge of internet protocols and domain name management. Basic knowledge of e-commerce practices and standards.

NON-MUSIC WORK EXPERIENCE
  • Othmar Carli Building Restorations, 1986-2011 - Family owned business
    construction and contracting
    • Previous experience in the construction trades including carpentry and finish work.
    • Experienced with building wiring and three-phase power (delta/wye).
    • Experienced with scaffolding and trusses.
  • Field Service Manager, York Newspaper Company 1998-2000
    Job responsibilities included overseeing route carriers and customer satisfaction.


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